It appears that nearly two months before the election, both John McCain and Barack Obama have branded their campaigns by change. Senator Obama sold change to voters to defeat Senator Clinton, while Senator McCain has recently reinvigorated his own maverick image by recruiting Governor Palin to take on the vice-presidential nomination for the Republican party.
With the economy in despair, an unpopular war at hand, and generally, a negative sentiment toward Washington bureaucrats, change appears to be the best message to send to voters –
Take a look at the Los Angeles Times article, published 9-7-2008: Only I can bring change to Washington, McCain and Obama each claim
Respond to the following discussion questions:
Which candidate has (or will) sell “change” most effectively to voters?
What do you believe each candidate needs to do capture the “change” message in order to win the election?